MyAdXchange

MyAdXchange facilitates the exchange of ads with neighboring or partnering stores for cross-promotion: you display ads promoting your partner store; your partner store display ads promoting your store. MyAdXchange provides you a complete platform for the ad exchange process: posting requests; setting terms; and delivery and display of approved ads.

We provide you step-by-step instructions for posting an ad exchange request and for responding to an ad exchange request. All MyAdTV users will have visibility to your request. All MyAdTV users will be able to correspond with you and negotiate an ad exchange.

MyAdXchange provides visibility and tracking for all ad exchange correspondence. It offers you complete control for:

establishing terms of exchange
setting display frame for ads
determining time and date of ad display
setting number of ad runs per day

From within your account, you can preview submitted content from potential trading partners under MyAdXchange tab. You approve or reject the submissions and provide comments or messages with your responses.

NOTE: Please be sure that you understand MyAdPlayer content creation before proceeding with MyAdXchange. Please review MyAdPlayer content creation if you have questions.

2.0 Post New Ad Exchanges

2.1 Trade Activity Summary

This section shows you how to post a request for trading ads with other businesses. First, logon to your account by going to http://myadtv.com/login.php

Second, click on the ‘MyAdXchange’ tab.

Trade Summary is the first sub tab under the MyAdXchange tab. From this tab, you search for and view past and current activities.

You search these activities by specifying the search criteria and the search date. First, you select one of the three radio buttons next to ‘Show’ to indicate the search type. Depending on which radio button you select, you enter either the business name or the case number as the search criteria. Then select one of the two radio buttons next to ‘Period’ to specify the search date. If you select the ‘For’ radio button, select an option from the drop down menu. Options include ‘All’, ‘Currently Active’, ‘Last 6 Months’, ‘Last 12 Months’, ‘This Year’, and ‘Last Year’. If you select the ‘From’ radio button, click on the ‘From’ and ‘To’ buttons to access the pop up calendar for setting the from and to dates.

Then click the Search button.

When you first enter the Trade Summary page, the most recent activities will be automatically listed on the page. There are three groups of activities. The first group is the list of new messages from users who have responded to your posted requests. You can open up a case by clicking on then ‘case no’. You can reply with a message, review and approve submitted content or submit your content to be approved by your trading partner. Once you have viewed and replied to the new messages, they will not appear on this list the next time you go to the Trade Summary page. Whenever a user sends you a new message, you will be notified by email.

The second group is the list of ad exchange cases that other users have responded to your posted requests. The third group is the list of ad exchange cases that you have responded to others’ postings. You can review the case by clicking on the ‘case no’.

You can edit your exchange profile by clicking on the ‘E’ under the ‘Edit’ column for the corresponding case. The Edit page allows you to change the information that you have entered for the ad exchange. Keep in mind that if a case is active, you should inform your trading partner before changing anything.

2.2 Posting A New Request

To post a new request, click the ‘Exchange Ads’ sub tab under the MyAdXchange tab. There are two sections to the Exchange Ads tab: locating a posted request; and posting a new request.

Let’s go to the second part where it says ‘Enter Information to Post New Exchange Ad’.

When you post a new exchange request, all users on the system will be able to search for your request.

Your business name and address fields are automatically pre-filled, just as they would be seen by potential trading partners. (To edit this information, go to the ‘User Profile’ page under MyAdTV, click on the ‘Edit’ button to go to the edit page. Update your information and click the ‘Submit’ button.)

Choose the exchange display location from the drop down list.

Choose which frame to post your partner’s ads using the drop down list. (The template for the display location can have one, two, or three frames.)

Complete the information on your display location’s monitor, the most common monitor types are CRT, LCD, and plasma. Then enter the monitor size (19”, 24”, 42” et cetera).

Enter your monitor resolution. If you are not sure what resolution is your monitor, just select 1024x768 for a regular PC monitor and select1280x760 for a plasma or a wide screen monitor.

Select ‘Yes’ if your monitor has speakers, otherwise, select ‘No’.

Enter the Ad Start Date and Ad End Date. If you don’t have a specific date in mind, enter the Start Date as today’s date and the End Date as one year in the future. The ad will not start running until both trading partners have approved the content and display terms.

The ‘From Hour’ and ‘To Hour’ specify the time of day you want the ad to appear on your display. In most cases, you can set it to 24 hours a day: ‘From Hour’ 00:00; ‘To Hour’ 23:59.

‘Ad Run Time’ is how long you want your partners’ ads to run in seconds. A typical ad runs between 30 to 60 seconds. The ‘run time’ applies to how long your ad will be run on your partner’s screen.

Enter the number of runs per day (‘No of Runs/Day’), this is the minimum number of runs that your partner’s ad will appear on your screen. You should have enough ad time to accommodate all your trading partners’ ads that you have committed to the exchanges. Depending on how much you want to spend time displaying your own ads versus your partner’s and the number of ad exchanges you will have.

For example, your store opens 10 hours a day, you want to allocate 6 hours to run your ads and 4 hours to run partners’ ads and you plan to have 4 trading partners. So each partner will have 1 hour of run time. If the ad run time is set to 1 minute, then you type in 60 in the ‘No. of Runs/Day’ field.

Select the day of week to run the ads. Check and uncheck the boxes next to the days as appropriate.

Enter a comment to be seen by potential ad exchange partners. Provide something descriptive about your store and customers so you can attract the best fit.

Click the ‘Submit’ button to submit this information, and your new request is on the system.

“Congratulations!” you have posted a new request.

2.3 Upgrade To Post More Ads

The number of ads from MyAdXchange will be counted towards the total allowable ads for your subscription level. You will need to upgrade your subscription level say from ‘Starter’ to say ‘Standard’ if the number of ads exceeded 7. When that happens, you will see a message like the one below:

When you see this warning message, you will need to go to ‘Display Location Profile’ under the ‘MyAdTV’ tab and upgrade this display location account. Please note that you do not need to upgrade your user account.

2.4 Multiple Partners, Case Numbers, and Responsibilities

Multiple users could respond to your request. While you are permitted to have as many trading partners as you like, please be sure you allow enough display time to service for all your partners’ ads.

Each user who has responded to you will be assigned a different case number. You can review each case individually. You determine who you trade with by approving or rejecting their requests. With one posting you will be able to trade with many partners. We show how in the next two sections.

RESPONSIBILITIES: You and your trading partners bear all responsibilities for carrying out the exchange agreement, not MyAdTV. MyAdTV provides the utility for the exchange. Only you and your trading partners are involved in resolving any ad exchange differences. If there is disagreement, you can terminate the exchange at any time. Once terminated, the exchange ads are suspended and not shown on either partner’s display.

2.5 Approval procedure

Let’s look at what happens when a buyer responds to your request.

After posting your request, you should receive emails notifying you whenever there are interested buyers responding to your request. You may trade with all or some of them.

To review submitted requests, logon to your user account, then click on the MyAdXchange tab. The ‘Trade Summary’ sub tab lists new messages and highlights the cases to be reviewed.

Click on the case numbers to review them. From within the case review page, you can

1. reply to the buyer with a message by typing your message in the ‘Send A New Message’ text area;

2. review the ad content submitted by the buyer and approve or reject the ad;

3. submit your ad to the buyer for approval;

Next is the procedure for the completion of ad approval from both sides.

2.6 Submit Procedure for Buyer Approval

To trade ads with a buyer, you submit your content to the buyer for approval. The ‘Submit Ad Content’ field has 3 options. The first option is ‘No Ad Content’; select this if you do not want to submit any content at this time. The second option is to select, from the pull down menu, an existing ad created previously.

The program automatically identifies if you have any ads created in the MyAdXchange folder that match the template frame the buyer has specified for exchange. Matches are displayed on the pull down menu. If you want to review them or to make changes before you press ‘submit’, you go to MyAdPlayer and change the Location to MyAdXchange. This location contains all the ads you created for the exchanges previously. You can view and edit any of the ads. The table that lists the ads also tells you which ads are being used in other exchanges. Keep in mind that if you edit an ad that is currently being used, any changes you make will affect any exchanges that are currently using this ad.

After you are finished reviewing or editing, you can return to MyAdXchange and select the case you want and select the ad you want to submit. Another option is to create a new ad by selecting ‘Create New Ad’ from the ‘Ad Content’ pull down menu. You will be redirected to the content creation page in MyAdPlayer where you will leverage what you learned previously from the exercise on how to create ads using MyAdPlayer. After you finish creating the new ad, click on the ‘Back to Ad Exchange Page’ button and you will be redirected back to the ‘Exchange Ad’ page. Your newly created ad will now be visible from the ‘Submit Ad Content’ pull down menu; select that ad to complete the content submission process.

Status can be set to: ‘approve’, ‘reject’, or ‘cancel’. Setting ‘Status’ to ‘approve’ means you have reviewed the ad and declare that you approve the ad content submitted by the buyer. Setting ‘Status’ to ‘reject’ means you don’t like the ad and the buyer should submit a new ad for your approval. Setting ‘Status’ to ‘cancel’ means you don’t want to trade with this buyer and the case is closed with no further action.

To review the ad submitted by the buyer, click on the ‘View Content’ link. You then decide whether you want to: accept the submission; request changes to the content; or to not trade with this buyer.

NOTE: This page requires that you write a short message to the buyer before submitting changes.

You can continue to communicate repeatedly with the buyer until both sides agree on the terms and ads.

The last step is to activate the exchange by changing the Status field to ‘active’. This will complete the transaction. When both sides have activated the ad exchange, the ads will start displaying on your screens according to the terms set.

If for any reason, you want to cancel an ad exchange, you simply locate the ad exchange case in the ‘Trade Summary’ page, click on the case number to access the trade details and select ‘cancel’ in the ‘Status’ field. Once you cancel the exchange, your ad and your partner’s ad will be suspended from playing on the screens. As a courtesy, you should always inform your trading partner when you are canceling a trade.

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